The Besst Crackers
The Besst Cracker is more than just a high fiber cracker. It is a vegan, keto-friendly, soy free, 100% certified organic product line consisting of crackers, pancake mix, seasoning and more. Founders, Bess and Jamie made it their mission to create high fiber foods that contain the highest quality ingredients without the harsh chemicals and harmful GMOs. As a new emerging food product, we wanted to create a playful and approachable brand identity that embodied the founders personalities and could evolve into a multi product food line. We created a fresh color palette, organic patterns and graphics, and sophisticated, yet bold packaging to stand out from the competition. Within just a few weeks of the brand launch, the bessties crackers instantly sold out and became everyones new besstie!
Brand Identity
Logo Design
Packaging
Illustration
Print Assets