Bobwhite
Known for the best fried chicken in New York City, Bobwhite was ready for a complete rebrand. We wanted to maintain the original “southern comfort” feeling throughout the branding, by adding new warm colors to the branding to be cohesive with the new restaurant interiors. We designed everything from the food packaging, stickers, store signage, exterior signage, digital displays, menus and more. We wanted to create a new brand identity that was approachable, friendly, warm yet timeless as the restaurant continues to expand.
A bobwhite is another name for a quail. Bobwhite, Bobwhite! Are your peaches ripe?
Brand Identity
Logo Design
Brand Tone & Voice
Print Design
Store Interior & Exterior Signage
Menu Design
Digital Design
Illustration
