Some Like It Co.
Some Like It Co. is a local Montauk food brand that consists of hot sauce flavors made from fresh home grown, peppers. The brand itself is vibrant, playful, and approachable. The custom illustrated brand mascot, Mr. Pepper, brings out the personality of the brand and speaks to the action packed flavors in each bottle! We designed the brand identity, created custom patterns, print assets and explored label design for packaged hot sauce bottles.
Brand Identity
Logo Design
Brand Tone & Voice
Illustration
Print Design
Packaging